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Irresponsible AI is leaving people out of the new data possibilities, denying opportunities to large population groups, creating risks and eroding trust in innovation.

We can change that.

Artificial Intelligence bears huge potential for humanity. Automation and algorithms can free up human creativity, boost efficiency and reimagine human-computer interaction. If built responsibly, AI can work for all. However, we are often surrounded by biased, mismanaged, bad quality algorithms that make inefficient decisions about people and organizations. Irresponsible AI is leaving people out of the new data possibilities, denying opportunities to large population groups, creating risks and eroding trust in innovation.

We can change that. Responsibility can be built into AI just like seatbelts were built into automobile design or clinical trials were built into vaccine testing processes. To unleash the power of AI for all, to foster trust in innovation and to democratize access to the digital future, data needs seatbelts. At Eticas we build the seatbelts of AI. We design, pilot and standardize the systems that make sure AI works. For everyone. For you.

When women in employment platforms receive 6 times less offers for high-paying technical jobs than men, when error rates in facial recognition algorithms on non-white faces are over 35%, when people over 60 are systematically excluded from everything digital and labelled as “stubborn” and “obstinate” in sentiment analysis, it is clear that AI is not living up to its potential.

We unleash the power of AI for all

WE DEBUG AI AND ML MODELS TO REMOVE BIAS AND ENSURE FAIRNESS, COMPLIANCE AND TRUST

ETICAS

LIBRARY

WE DEVELOP CUTTING-EDGE RESEARCH AND FORECASTING ON AI TRENDS, IMPACTS AND DRIVERS

WE HELP GOVERNMENTS LEAD IN THE DEFINITION OF THE POLICIES THAT WILL SHAPE TECHNOLOGICAL PROGRESS

WE IDENTIFY AND MITIGATE AI RISKS BY BUILDING DATA POLICIES, DEFINING AUTOMATION PLANS, MONITORING COMPLIANCE AND IMPLEMENTING PRIVACY BY DESIGN SOLUTIONS

WE WORK WITH INTERNATIONAL AND CIVIL SOCIETY ORGANISATIONS TO INCREASE THEIR CAPACITY TO UNDERSTAND, INCORPORATE AND REGULATE AI

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Leadership

We eliminate the superfluous and enhance the indispensable. We give importance to light and matter. We are always looking for a compromise between functionality and aesthetics.

Our multidisciplinary and international team turns barriers into assets. We go beyond compliance to help you understand the regulatory framework and the meaning of transparency, responsibility and trust in digital environments.